Benefits of a strong employee value proposition
“Your employer brand is what people say about you when you are not in the room”
– Jeff Bezos
…and a strong employee value proposition is the backbone of the employer brand.
All organizations possess an Employee Value Proposition (EVP), which may have been intentionally developed or naturally evolved. This EVP shapes the perceptions and expectations of both current and potential employees, and they often share their perspectives with others. Given the freedom to choose, employees have multiple options when it comes to selecting their preferred organization to work for. Consequently, the ones with favorable employer branding and a robust EVP are more likely to attract top-tier candidates.
What benefits does a strong employee value proposition bring to an organization?
It provides a competitive advantage that distinguishes the organization from competitors. It makes the organization the employer of choice that signals to the market that it is a great place to work. It attracts candidates who are likely to support the organization’s brand and values. It helps in employee retention keeping them engaged, motivated, and committed to the organization. Lastly, it develops advocacy to make sure that employees act as brand ambassadors.
In today’s competitive labor market, where talent shortages and skill gaps are prevalent, having an attractive EVP can be a game-changer in attracting top talent. It can be the deciding factor that makes prospective employees choose your organization over others.
Furthermore, a strong EVP brings additional benefits. Not only does it contribute to an engaged and motivated workforce, but it also fosters a culture where employees are happy to refer new talent to the organization. This word-of-mouth referral is a valuable source for high-quality candidates, further strengthening the organization’s talent acquisition efforts.
Learn from some of the best employers
Employees are a vital asset for any organization, driving its growth and success. Recognizing this, leading employers worldwide have devoted substantial efforts to establishing compelling employee value propositions (EVPs). Here are some notable examples of organizations with standout EVPs.
Chevron, a long-standing organization, recognizes the significance of adapting its employee value proposition (EVP) to engage modern job seekers and employees. With a strong emphasis on diversity, family support, and highlighting success stories of women in a male-dominated industry, Chevron appeals to candidates by showcasing its values and culture alongside standard benefits.
Another example is Airbnb. Known for its travel-centric approach, the organization has a compelling employee value proposition with the slogan ‘Belong Anywhere.’ To enhance a sense of belonging, Airbnb created an employee engagement and experience group that prioritizes safety, security, global citizenship, diversity, total rewards, and talent development.
Even during challenging times of the pandemic, Airbnb demonstrates its commitment to employees. When faced with layoffs, the CEO wrote an open letter outlining the company’s plans to support impacted employees. Alongside severance and healthcare benefits, Airbnb offered departing employees job support, including four months of outplacement services. This exemplifies Airbnb’s dedication to helping employees transition smoothly and find their sense of belonging in their next endeavor.
It all comes down to a very simple truth: employees want to feel valued. A robust EVP fosters employee engagement & team building by explicitly communicating how their contributions will be recognized and how it will ensure their long-term job satisfaction.
Your employee value proposition is the essence of your organization’s DNA and we help in creating a distinct identity that sets you apart in the eyes of talented individuals. Connect with Prolite to revamp your EVP!
